uSwitch, the price comparison and switching service, is launching a new advertising campaign to encourage more people to switch their energy and broadband supplier.
The brand is also unveiling a refreshed logo, identity, and brand slogan, ‘Switching made simple’, alongside the new advertising.
The ‘Yes U Can’ campaign is the first from agency Brothers and Sisters since it won the uSwitch advertising account in November, following the acquisition of uSwitch by ZPG in 2015.
Breaking on 2nd January, the campaign introduces the line ‘Yes U Can’ through the character of Coach, a motivator inspired by 1980s US sports movies.
The campaign is based on an insight from Brothers and Sisters that people suffer from ‘action paralysis’ when it comes to switching. Many people know that they could benefit from switching but feel it will be more hassle than it actually is.
Coach personifies the support that uSwitch provides by demonstrating, in an entertaining way, to Bev and Steve, just how easy it makes the switching process.
The campaign kicks off with two 30-second TV commercials. One focusing on uSwitch’s energy switching service (‘Steve’) and the other on its broadband price comparison (‘Bev’). The ads will subsequently be edited to run as 10-second spots.
Building on the TV campaign, uSwitch plans to feature Coach across other marketing channels across 2017.
Iain Hildreth, uSwitch marketing director, says: “Millions of UK consumers could benefit from switching their energy or broadband supplier. We’re hoping that by showing how easy it is, our new uSwitch Coach will help inspire millions more of them to switch and benefit from lower energy bills and a better broadband deal in 2017.”
Matt Charlton, the chief executive of Brothers and Sisters, says: “We believe the uSwitch Coach could become a hero for helping even more people save money – the happy ending we all want in 2017”.
CREATIVE CREDITS:
Client: Iain Hildreth marketing director, uSwitch; Simon Hills head of marketing, uSwitch; Gareth Helm, group marketing director, ZPG
Agency: Brothers and Sisters
Creative Director: Will Flack & Aaron Willmer
Art Director: Aaron Willmer
Copywriter: Will Flack
Executive Creative Director: Andy Fowler
Account Director: Amanda Wright
Account Manager: Tom Carr
Account Executive: Toby Denton
Agency Producer: Becky O’Sullivan
Photographer: Gary Salter
Director/ Production Co: Zach Math
Producer: Dave Knox
Editor: Saam Hodivala
Post Production: Electric Theatre Collective
Sound Design: Wave Sound Studios
DoP: Alex Melman
Media planning and buying: Goodstuff