Snickers' enlists "Marilyn Monroe" to tease its Super Bowl ad and wish the big game a happy 50th birthday. Is that Willem Defoe or Caitlyn Jenner in the "Happy Birthday" ad?
Snickers is treating The Big Game to an honor usually reserved for presidents and the biggest Hollywood stars – a "Happy Birthday" serenade from America's original blonde bombshell, Marilyn Monroe. Well, almost.
Today, Mars Chocolate North America gave America a first taste of the latest addition to SNICKERS'® global, award-winning "You're Not You When You're Hungry" campaign. The tease, which features a hungry Marilyn Monroe™ preparing to reprise her iconic "Happy Birthday" performance… although with a far less seductive voice. An all-new 30-second commercial will air during the first quarter of Super Bowl 50 on Sunday, Feb. 7, on CBS.
Created by BBDO New York, the teaser only hints at what's to come during Super Bowl 50, like all "You're Not You When You're Hungry" commercials, the spot will remind fans that SNICKERS® always satisfies hunger.
"Since we're kicking-off the '50' celebration of one of the world's most iconic events it seemed only fitting to cast Marilyn Monroe™, a Hollywood icon with global appeal, to help us celebrate," said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "But this is just a small glimpse of what America should expect from SNICKERS® on Super Bowl Sunday. As always the ad will feature a funny surprise that we're confident will satisfy fans hungry for a laugh."
Creative Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Scott Mahoney, Dan Oliva
Art Director: Jimmy Morrissey
Copywriter: Joey Henson
Production Company: O Positive
Director: Jim Jenkins
DP: Mauro Fiore
Production Designer: Jason Edmonds
Editorial: MackCut
Editor: Mike Leuis
Flame Artist: Jimmy Hayhow
Assistant Flame Artist: Joseph Miller
Executive Producer: Sasha Hirschfeld
Post Producer: Sabina-Elease Utley
Sound Design/Mixer: Sam Shaffer
Post-Production Effects: The Mill
Executive Producer: Adam Isidore
Producer: Michael Scarcella
Colourist: Fergus McCall
Music House: Storefront Music
Arranger: Adam Elk
Arranger: John Sneider
Producer: Alex Fulton