The holidays, festive and joyous for most, can bring increased stress and fear to women in abusive relationships. According to numerous studies, domestic violence against women surges during the holiday season, sometimes by as much as 30 percent. One in three women are victims of domestic violence during their lives. And 362,000 innocent children bear witness to it every year.
The Ontario Association of Interval & Transition Houses (OAITH), a provincial coalition and Yellow Brick House, an OAITH member shelter have launched “The Window Project” to raise awareness and generate funds for women and families impacted in Canada.
FCB Toronto conceived "The Window Project," from Dec. 6-13, appears in the window of the Untitled & Co. store in Toronto's Fashion District.
Text NO MORE to 45678 to help stop the violence in this window and for abused women across Ontario.
Creative Credits:
Project: The Window Project
Creative Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
VP Creative Director: Jeff Hilts
VP Creative Director: Nancy Crimi-Lamanna
Art Director: Jeff Hilts
Writer: Nancy Crimi-Lamanna
Art Director: Naeem Walji
Group Account Director: Anabella Mandel
Project Manager: Lindsay Hann
VP, Digital: Corey Messom
Head, Broadcast Production: Tony De Sousa
Producer: Rea Kelly
DOP: Jorge Vasconez
Location Scout: John Dranski
VP Director of Strategic Planning: Heather Segal
Digital Strategist: Emma Cunningham
Account Planner: Spencer MacEachern
VP Corporate Communications Manager: Stephanie Sipe
Editorial: School Editing
Partner, Executive Producer: Sarah Brooks
Editor: Lauren Horn
Executive Producer: Emily Torontow
Assistant Editor: David Larocque
Globacore Interactive Technologies
Co-Founder/President: Ben Unsworth
Lead Business Development: Mike Phillips
Ontario Association of Interval & Transition Houses
Marlene Ham- Provincial Coordinator
Charlene Catchpole- Chair, Board of Directors
Yellow Brick House
Lorris Herenda- Executive Director
Blue Square
David McGuire- Principal
Globalcore Interactive Technologies
Ben Unsworth- President
Mike Phillips Business Development
Store Front
UNTITLED & CO
Cameron Wilson — Creative Director/ Co-Owner
Chloe Sam-Mcgrath — Design Director/ Co-Owner