The Long Story and The Short Story are two new features on the online Swedish newspaper ”Svenska Dagbladet” website, svd.se
Do you have a lot of time? Choose THE LONG STORY and get all the articles about a topic served. If you have less time but still want to keep track, choose THE SHORT STORY and only the most important articles will be presented in a subject.
The ads dramatizes and highlights current news and topics.
Credits:
Client: Svenska Dagbladet
Agency: M&C Saatchi Stockholm
Country: Sweden