Brand New School is excited to announce the debut of “Play with Oreo,” the brand’s first Wonderfilled spot of the new year.
Once again Brand New School has partnered with The Martin Agency and Oreo’s parent company Mondelez International, Inc. to create this new addition to the now internationally recognized campaign. The spot has been translated into several different languages and will air globally.
A follow up to the holiday-themed Times Square digital experience, “Play with Oreo” is a musical romp featuring Brand New School’s trademark playful style set to an original song created exclusively for the campaign by French pop star Yelle. The 3D animated spot explores all the possible ways people can eat an Oreo. Whether it’s twisting, licking, dunking, or downing the entire cookie in one bite – there’s no wrong way to devour the classic cookie.
Creative Credits:
Client: OREO (Mondelez International, Inc.)
VP, Global Biscuit Category: Jason Levine
VP, Brand Strategy and Communications: Jill Baskin
Senior Director, OREO & Chips Ahoy!: Janda Lukin
OREO Global Brand Manager: Flavio Ackel
OREO Sr Associate Brand Manager: Kerri McCarthy
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Director: David Muhlenfeld
VP/Creative Director: Magnus Hierta
VP/Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
EVP/Worldwide Acct Director: John Campbell
SVP/Group Acct Director: Darren Foot
VP/Account Director: Leslie Hodgin
VP/Account Director: Britta Dougherty
Account Supervisor: Molly Holmes
EVP/Managing Director Production & Development: Steve Humble
Producer: Heather Tanton
Junior Producer: Maggie Shifflett
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer
Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Dennis Go
Managing Director: Devin Brook
Head of Production: Julie Shevach
Producer: Johnna MacArthur
Designer: Andrés Rivera
Designer: Jeffrey Welk
Designer: Jungeun Kim
Designer: Lindsey Mayer-Beug
Designer: Serge Kirsanov
CG Director: Russ Wootton
2D Lead: Mark French
Technical Director: Dan Bradham
3D Animator: Carmine Laietta
3D Animator: Jon Burke
3D Animator: Spyridon Serbos
3D Animator: Sam Crees
3D Artist & Cell Animator: Jeff Bryson
3D Artist & Cell Animator: Morten Christensen
3D Lighting: Michael Lampe
3D Lighting: Sylvia Apostol
3D Modeler: Atsuki Hirose
3D Modeler: Scott Denton
3D Modeler: Young Lee
3D Rigger: Jason Bikofsky
3D Rigger: Jonah Austin
2D Compositor: Jeen Lee
2D Compositor: Jeff (Dragon) Billon
Storyboard Artist: Fred Fassberger
Storyboard Artist: Tung Chow
Assistant Editor: Tyler Byrnes
Music Composition & Lyrics: David Muhlenfeld, English Major
Music Production & Mix: Duotone
Engineer: Aaron Mirman
Producer: Lissa Farquhar
Executive Producer: David Leinheardt
Final Master: The Lodge
Voiceover talent: Yelle
Music Supervision: Aaron Mercer, Wool&Tusk
Public Relations: Weber Shandwick
Media: Media Vest
Social: 360i
[via: Trust Collective]