In order to release our new attraction we did this scary street prank in Stockholm. On an outdoor poster we gave people a chance to get a preview of our coming attraction using their mobile phones. But what they didn’t know was that this was no ordinary ad. In fact, very far from it…
Credits:
Ad Agency: Pool, Stockholm
Production: Stopp
Country: Sweden
Director: Igor Zimmerman
Art Director: Philip Arvidson
Copywriter: Björn Wigenius
Producer: Anna Adamson