Leo Vegas is launching the second installation in its campaign starring ‘Leo’, the undisputed king of mobile casino. The advert, created by Now, demonstrates how Leo is able find ways to play in the most ordinary and everyday situations.
The new spot, called “Milk Bottle Orchestra” shows Leo Vegas the lion on stage at his local social club playing his own orchestral kit made using milk bottles, cow bells, wine glasses and milk churns.
The ad captures a live performance which took extensive rounds of rehearsals. The team behind it achieved the sound of the drum kit by using carefully chosen vats containing various amounts of milk.
The ad was shot by directorial duo Big Red Button through Biscuit and was written by Now creative team Clint Harding and Juliet Kent.
It follows the first spot in the campaign “Carcass”, also created by Now, which was released in August.
Now ECD Remco Graham said: “Leo Vegas, like a lot of our clients, are trusting us to push boundaries to create work that really stands out and gets them noticed. It’s a cracking account to work on.”
Shenaly Amin, Leo Vegas UK Country Manager, said: “We’re on a mission to let the world know about Leo Vegas, and in a market with such fierce competition we knew we had to do something different to stand out. Leo Vegas is the king of mobile casino, but he’s just as happy playing down his local social club as he is walking down the strip in Vegas.”
CREDITS:
Creative Agency: Now
Executive Creative Director: Remco Graham
Creative Team: Clint Harding & Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Jessica Woolley
Planner: Michael McCourt
Client Credits
Shenaly Amin, UK Country Manager
Production
Production Company: Biscuit
Directors: Big Red Button
Producer: Sara Cummins
Executive Producer: Orlando Wood
Production Manager: Lucy Chambers
DOP: Richard Mott
Editing House: The Work
Editor: Rachael Span
Post-Production: Electric Theatre Collective
Grade: The Mill
Audio Post: Factory Studios
Sound Engineer: Phil Bolland