Our heads have always moved to the rhythm of Music. What if Music could follow the movement of our heads?
Sennheiser, brand of high-tech at top of the range, launches a new digital experiment ‘Momentum Duo’, created by Fred & Farid Shanghai and produced by Killdeath.
The concept:
An interactive musical video where the user takes control via webcam of the audio and visual through face detection. To make this experiment unique Sennheiser chose two young Chinese music artists: a 14 year-old prodigy pianist A Bu and a young soprano Bingbing Wang. They both perform with two talented dancers: Ming Ming (China) and Mae (UK).
Credits:
Agency: Fred & Farid Shanghai
Brand: Sennheiser
Title: Momentum Duo
Chief Creative Officers: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Copywriter: Laurent Leccia
Art Director: Laurent Leccia, Zhang Ying
Brand Supervisor: Marc Vincent
Advertiser’s Supervisor: Amar Kabouche
Account Manager: Louise Battus
Production Company: KILLDEATH
Director: Laurent Leccia
Agency Film Producer: Terry Jin
Executive Production Company: Glowy Films
Editor: Shihui Qiu
Music Composer: A Bu, Bingbing Wang
Post Production: Film Valley
Agency Digital Producers: Sacha Guyon, Benoit Petrus
Developer: Liao Chen
Making of: KILLDEATH / Blinde Wu
Equally entertaining is the making of clip below...