English and regional language dailies in India carried front-page advertisements splashed with images of a bearded Pierce Brosnan, best known for playing the suave secret service agent, holding a pack of pan masala. In a television commercial released on the same day, the Irish actor is seen using a tin of Pan Bahar, a pan masala brand, as a 007-ish weapon. “Class never goes out of style,” he says in the ad created by DDB-Mudra.
Brosnan has been roped in by the New Delhi-based DJ Group to endorse its 50-year-old pan masala brand, Pan Bahar, that also supposedly sells the world’s most expensive. Pan masala is a grated version of the traditional betel leaf-arecanut combination popular in South Asia. It often also contains cardamom, sandalwood oil, and other such flavoring ingredients. via: Quartz India
Creative Credits:
Ad Agency: DDB Mudra, India
