The Nature Conservancy and Brazilian ad agency Africa created the #NaoChoveNaoLavo (No Rain No Washing) campaign a month ago with social media campaign. Today, they are promoting it with an ad featuring a guy who pulls into a car wash and is met by the young woman in a tight top and tiny shorts who slithers along the hood of his car while making slow, provocative cleaning motions. She doesn't use any water, or remove any of the grime. Instead, we see at the end that she's written "No Rain No Washing" on the cars hood in dust.
Credits:
Ad Agency: Africa
Client: The Nature Conservancy Brasil
Creative Team: Sergio Gordilho, Estefanio Holtz, Marcos Almirante
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Agency Producers: Rodrigo Ferrari
Agency Producers: Patricia Melito
Agency Producers: Mariana Hermeto
Production Company: Fat Bastards
Director: Alaska
DOP: Daniel Belinky
Editor: Henrique Danieletto