See one girl’s meteoric rise, as sparked by AMNH, in “Maria & The Dinosaur”.
The spot, for broadcast and online, connects to the institution’s mission to discover, interpret and disseminate knowledge about human cultures, the natural world and the universe. Using whimsy and humor the piece speaks to the wonder of exploration and education.
The project was developed by award-winning agency WiT Media, which selected Wander as creative partner for the piece based on Wander’s TED-awarded work for Follow The Frog. According to WiT Media Founder and President Clint White, the goal was to present the benefit of experiencing the American Museum of Natural History with a contemporary voice and a narrative that entertained. For Wander, which worked closely with WiT and AMNH to develop the tonality and story, the project provided the unique and enviable position of shooting in the beautiful, historic NYC museum.
The American Museum of Natural History is one of the world's preeminent scientific and cultural institutions. Since its founding in 1869, the Museum has advanced its global mission to discover, interpret and disseminate information about human cultures, the natural world and the universe through a wide-ranging program of scientific research, education and exhibition. The Museum is renowned for its exhibitions and scientific collections, which serve as a field guide to the entire planet and present a panorama of the world's cultures.
Creative Credits:
Client: American Museum of Natural History
Title: “Maria & The Dinosaur”
Advertising Agency: WiT Media
Agency President: Clint White
Agency VP: Simona Tanasescu
Creative Collective: Wander
Executive Producer: Aaron Weber
Creative Director: Aaron Weber
Copywriter: KRANKY and Aaron Weber
Director: KRANKY
Music and Sound Design: Josh Peck
Post/Finish: MPC/NYC
Color: Adrian Seery
Color Assit: Daniel Silverman
Smoke: Evan Schoonmaker & Seth Weinman
Senior Producer: John Skeffington