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Introducing Peter Storm

Adopted by the football lads of the late 70s and early 80s, picked up again in the North around Acid House.. Re-emerging again during the glory days of eBay in the Noughties.. The classic Peter Storm jacket doesn’t seem to go away. This uniquely British piece of outerwear is one of those rare items of clothing or footwear that allows itself to be appropriated into the cultural zeitgeist throughout history.

Credits:
Project: The Rig Out
Film: Jamie Delaney (RSA Films)
Styling: Glenn Kitson
Photography: Joshua Gordon
Models: Ollie McBride, Adam Foreman, Marcus Rutherford & Hannah Job
Music: The Famous Eno