Supply&Demand director Mac Premo partners with Team Detroit to carve out compelling new work for Ford to advertise its 2016 F-150 Pickup Truck. The campaign features inventive in-camera effects built on location, props used to highlight the many benefits of purchasing Ford’s top selling truck.
The work was a joint collaboration between S&D [live action] and ODD [post production], completed as an all-in 360 package with Premo acting as both director and creative director from production through post.
“Wake Up Call” and “Battle Tested” are the first two spots rolled out. They feature an energetic flow of gung-ho images and sound, all designed to inform as well as impress.
Creative Credits:
Ad Agency: Team Detroit
Creative Director / Art Director: Beth Hambly
Creative Director / Copywriter: Dan Weber
SVP, Group Creative Director: Brad Hensen
Producer: Bob Rashid
Account Manager: Maria McAvoy, Erica Martin, Michele Good
Production Company: Supply&Demand
Director: Mac Premo
Founder / Managing Partner: Tim Case
President / Managing Partner: Charles Salice
Executive Producer / Managing Director: Jeff Scruton
Co-Head of Production: Alexis Kaplan
Line Producer: Franny Freiberger
DP: Chris Soos
Production Designer: Lauryn Leclere
Post Production Company: ODD
Executive Producer(s): Charles Salice, Tim Case
Creative Director: Mac Premo
Editor: Ann Lupo
Assistant Editor: Esteban Pedraza
Head of Production: Matthew Turke
Producer: Bennett Lieber
VFX Supervisor: Joe Laffey
Color: Sal Malfitano, Nice Shoes
SFX: Marshall Grupp, Sound Lounge
Mix: Rob Sayers, Sound Loung