New work from Kettle Brand by creative agency Duncan/Channon that has fun with Oregon’s legal recreational marijuana culture – and nods to timely topics such as income inequality, women’s rights, same-sex marriage and the presidential campaign to playfully express the brand’s long-held progressive values.

The “Stir the Pot” campaign – Kettle’s new brand campaign launching today Mon, 10/17 – celebrates the brand’s counterculture heritage in its hometown Portland market, where Kettle Brand was founded in 1982 as the outgrowth of Cameron Healy’s passion for selling natural foods out of a beat-up van on Interstate 5.

Declaring their chips “Oregon’s second best edibles,” Kettle will launch an edible wall, 10/31 – 11/14, that will allow consumers to grab bags of their favorite flavors. Kettle chip bags on the wall will be replenished daily at 4:20 pm – the most celebrated time in cannabis culture. The campaign also includes OOH, social and radio, including a jingle in keeping with the nostalgic tone of the campaign.

“Kettle Brand’s been doing things differently since their founder borrowed a van to sell natural food up and down the Oregon coast. So with our counterculture “Stirring the Pot” message, we’re not just celebrating how the chips are made, but people everywhere who choose to do things differently,” said ECD, Anne Elisco-Lemme.

“As far as the 4:20pm daily refill of the edibles billboard, there’s no special significance to that. Just a random time between lunch and dinner. No story there.”

CREATIVE CREDITS:
Ad Agency — Duncan Channon
Executive creative director – Anne Elisco-Lemme
Associate creative director – Jessea Hankins
Art director – Jessica Wyatt
Studio designer – Coco Kendall
Senior art buyer and print producer – Diana Courcier
Senior digital producer – Eric Kozak
Integrated producer – Keenan Hemje
Communications planning supervisor – Paulo Delacruz
Group account director – Rachel Hermansader
Account supervisor – Suzanne Montgomery
Account coordinator – Sydney Paine
Project manager – Abby Brown

Client — Kettle Brand, Snyder’s-Lance
Senior director of marketing – Laura Merritt
Senior brand manager – Julie Balzer
Senior brand manager – Lauren Ulrey
VP Marketing and innovation – Eric Van De Wal