IKEA | Basta poco per crescere insieme .
From Italian ad agency Auge comes this great new IKEA ad, "Basta poco per crescere insieme" which translate's as Little is needed to grow up together. The spot follows a young boy with aspirations of growing up as he spends the day with his family doing the typical at home family things.
Cosa significa vivere con i bambini? Condividere ogni giorno momenti ed esperienze, ricominciare ad emozionarsi, farsi sorprendere ed entusiasmarsi per le piccole cose. È scoprire che non si è mai troppo grandi per riscoprirsi bambini e che, in fondo, basta poco per crescere insieme. Ispirati su www.spazioallavita.it
The song is "When I Grow Up" by Eleisha Eagle.
Credits:
Advertising Agency: Auge HQ, Milan, Italy
Posted on the website: http://www.spazioallavita.it
Executive Creative DIrectors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Director: Federico Grassi.
Copywriter: Niccolò Bossi, Anita Rocca.
Senior Producer: Silvia Cattaneo.
Director: Erik Van Wyk
Production Company: Mercurio Production.
Executive producer: Luca Fanfani
Producer: Annalisa De MAria.
Music: 'When I grow up" by Eleisha Eagle.