Creative production company Gentleman Scholar new work for the Pandora “Rebrand: P” spot which debuted earlier last week.
Pandora shared the news with this official YouTube post: “We’ve been with you for years. We’ve adapted to your musical tastes, served up your favorites, and surprised you with unexpected discoveries. And we’ve continued to evolve your listening experience with the launch of Pandora Plus, which is now available to everyone. To celebrate that milestone, we’re unveiling a new brand to enhance your Pandora experience and help bring your music to life.”
Gentleman Scholar’s co-creative directors William Campbell and Will Johnson said this about the creative: “First thing after speaking with the team at Pandora about this project, we checked to ensure we weren't dreaming. Then, trusting our instincts on how to perfectly craft the personality of the spots, we leapt forward in bringing them to life. Our goal was to visualize how the feeling of music looked. Turn it up!”
CREATIVE CREDITS:
Client: Pandora
Executive Creative Director: Julie Scelzo
Head of Design: Tony Calzaretta
Producer: Vera Kacurova
Production Company: Gentleman Scholar
Creative Directors: William Campbell and Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Art Director: Mike Tavarez
Senior Producer: Kirsten Noll
Designers: Hana Yean, Gautam Dutta
Animators: Matt Andrews, Pablo Robleto
Editor: James Dierx
Flame Artist: Federico Saccone
Final Mix Company: One Union Recording Studios