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NFL Team Cans are Back In Bud Light's New TV Ad Featuring Fans, Bo Jackson, Justin Tuck, Tim Couch

When the NFL season kicks off on Thursday, the country's favorite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans and next will launch a nationwide marketing campaign starring those cans, highlighted by a television spot featuring former NFL players Bo Jackson, Justin Tuck and Tim Couch.

Debuting during Thursday Night Football, the 75-second film was directed by acclaimed music and film director Mark Romanek and includes a voiceover by actor Michael K. Williams. Titled "This is Your Can's Year," the film takes viewers on a journey around the league, encapsulating what the game day fan experience and tradition is like among NFL teams. Fans will be able to catch 15- and 30-second versions of the spot throughout the season, as well as unique team-specific Bud Light spots in their local markets, with all creative led by Bud Light's lead creative agency Wieden+Kennedy.

"Just like wearing your favorite player's jersey or team colors is a badge of honor, so is drinking from your Bud Light team can," said Mark Goldman, Senior Marketing Director, Bud Light. "Our mission with our new film was to pay tribute to the passion fans feel for their team, and capture the optimism that we all feel as NFL fans at the beginning of the season, when it truly can be your team's year."

"The game wouldn't be the same for us players without the fans who put their heart and soul into game day," added Tuck. "The Bud Light ad honors each and every one of these fans and their passion for the sport."

Creative Credits:
Ad Agency: Wieden+Kennedy
Director: Mark Romanek