Egg Films' Sunu directed Khuli Chana's One Source music video for Absolut and Native VML. Shot in Ghana, the music video is a truly pan-African affair, featuring Ghana’s Sarkodie and VVIP alongside Kenya’s Victoria Kimani and South Africa's KayGizm.
One Source is the first track from Khuli’s upcoming concept album with Absolut, a musical collaboration with the greatest from Africa.
Fans have been able to shape the making of the album through voting for the artists via Khuli and Absolut’s social media pages.
The campaign is a follow-up to last year’s Africa is Absolut campaign, which also featured Khuli and won Silver for Native VML and Arcade Content in the Change category at the 2016 APEX Awards.
The Credits:
Title: One Source
Client: Absolut
First flight date: October 2016
Agency: Native VML, Cape Town, South Africa
Agency producer:Kerry Macdonald
Chief executive officer: Jason Xenopoulos
Executive creative director: Ryan McManus
Creative strategist: Mari Basson
Creative director: Adam Whitehouse
Account director: Gia Berger
Project manager: Heidi Thietz
Director: Sunu Gonera
Director of photography: Rory O’Grady
Production co producer: Kerry Hosford
Executive producer: Colin Howard
Editing company & city: Deliverance, Cape Town
Editor: Gordon Midgley
Post production — online: David Oosthuizen, Deliverance Cape Town
Post production — colourist: Craig Simonetti, Pudding Johannesburg
Music: One Source by Khuli Chana featuring KayGizm, Victoria Kimani and Sarkodie
Sound engineer: Andrew Baird at Orangotang Music