Adorable young girl persuades townspeople to intentionally lose their things in an effort to help her father keep his at the local lost and found in this charming new ad for the Mondelēz chocolate brand Milka.
The ad, entitled "Lost and Found" is part of the Tenderness Inside campaign created by W+K Amsterdam an production by Stink is part of the brands push into the China market.
“In developed European markets we have a well established Milka world, which allows us to bring the tenderness of the brand to people through our Alpine fables,” explained W+K Amsterdam creative directors Daniel Schaefer and Szymon Rose. “Now we have the opportunity to bring this world to Chinese consumers in a new and refreshing way, which is unlike any other communications in China.
“Launching a fully integrated campaign across all channels in such a vast and digitally developed market is a great creative challenge. It was important for us to stay true and authentic to the brand world and the brand promise throughout in order to bring this compelling tender insight and platform to a huge number of potential new Milka fan,” they added.
Creative Credits:
Ad Agency: W+K Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Szymon Rose, Daniel Schaefer
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Heidi Baltzer, Helen Hendry
Planner: Martin Weigel, Nusara Chinnaphasaen
Group Account Director: Clare Pickens
Account Director: Will Oakes, Eleanor Thodey
Account Manager: Elianne Vermeulen
Account Executive: Kristina Jorgensen
Art Buyer: Maud Klarenbeek
Studio Artist: Steele Bonus
Project Manager: Katie Finn
Business Affairs: Michael Graves
Production Company: Stink
Director: Nacho Gayan
Director of Photography: Andre Chemetoff
Producer: Toni Moreno
Executive Producer: Jon Chads
Editing Company: Whitehouse London
Editor: Russell Icke
Assistant Editor: Gregory Hayes
Audio Post: Wave London
Sound Designer/Mixer: Aaron Reynolds
MUSIC
Artist/Title: Valentin Hadjadj
Music Company: 22D Music – Studiocanal – Je suis bien content (p) JSBC
Producer: Emmanuel Deletang
Score Producer: Jean Pierre Arquié
Post Production: MPC London
Flame: Dan Lorenzini (lead), Nuke Andreas Feix, Andrew Roberts, Rod Norman
3D: Mike Diprose, Ross McCabe
Matte Painting: Neil Miller, Gerard Dunleavy
Telecine: Jean–Clement Soret
Producer: Sophie Hogg/Lydia Evitt