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Volkswagen #PinkBeetle The 2017 Limited Edition Bug Is Here and it's Fresh...Fuchsia

First production pink-colored Beetle is destined to be an instant social media influencer, officially named with it's own hashtag. The #PinkBettle exclusive limited-edition model will be built as a coupe and a convertible and features unique Fresh Fuchsia Metallic paint and vibrant interior trim.

Offered in its own unique shade of Fresh Fuchsia Metallic paint, the special edition Beetle model’s eye-catching paint is contrasted by gloss-black mirror caps and black running boards. Coupes are fitted with 17-inch multi-spoke Linas aluminum-alloy wheels, while #PinkBeetle Convertible models feature the 18-inch five-spoke Twister design. Both coupe and convertible versions have Bi-Xenon headlights with LED Daytime Running Lights, LED taillamps and LED rear license plate lighting as standard.

Interior design features of the #PinkBeetle include a black dashpad with surrounding pink accent and a leather-wrapped multifunction steering wheel. The Pink Club cloth seats are reminiscent of the signature plaid inserts of the GTI, replacing the classic design’s red striping with a perfectly-matched pink hue. Standard equipment includes Volkswagen’s MIB II infotainment system, which serves as the foundation for the VW Car-Net® App-Connect suite of features. App-Connect technology enables smartphone integration through three major platforms—Apple CarPlay®, Android Auto™ and MirrorLink®—allowing seamless connectivity for compatible devices.

Creative Agency: ISL
Director: Zach Goodwin

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Volkswagen #PinkBeetle The 2017 Limited Edition Bug Is Here and it's Fresh...Fuchsia + Volkswagen VW