Ted Baker and Poke London debut MISSION IMPECCABLE, a thrilling collaboration with esteemed filmmaker Guy Ritchie and emerging directors CROWNS & OWLS. The campaign is driven by Ted Baker’s concept for the collection launch, but this year it’s extra special because, at the core of it, the campaign builds on the collection’s launch film developed by dynamic directorial duo Crowns & Owls, exec produced by the mighty Guy Ritchie. There’s also quite a bit of fancy tech making this campaign possible and we built that in collaboration with the good folks over at Google Zoo.
So here’s the story: The Ted Baker AW 2016 collection is due to be launched but something goes terribly wrong and world villain The Needle steals the concepts. The launch film tells the story of T.E.D, enigmatic leader of his eponymous agency, who must deploy his best agents to thwart The Neddle’s evil plans
The Credits:
Ad Agency: Poke London
Executive Creative Director: Nik Roope
Creative Director: Jake Cooker
Creative: Bryan Stewart
Creative: Warren Lewis
Designer: Laura Hobson
Account Handler: Ian Robagliati
Producer: Leigh Casey
Developer: Jamie Ingram
Developer: Johan Lebret
Developer: Rich Savage
Film: Crown & Owls
Copywriter: Ted Baker
Art Director: Ted Baker
Executive Producer: Guy Ritchie
Production Company: White Lodge
Director: Crown & Owls
Editor: Crown & Owls
Producer: Blink Productions
Post Production Company: Finish
Audio Post Production: Wave
via: Poke London