In a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal. Chill Worldwide's Creative Technology Lab built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected to a remote controller..
The Credits:
Ad Agency: Cheil Worldwide Seoul
Country: Korea (south)
Director: Jinhwan Jung
Executive Creative Director: Youshin Lee
Creative Director: Jungmin Ma
Art Director: WOOSEOB OH
Technologist: Sanghun Park, Doowon Yoo
Account Exec: Hyunjung Kwon, Heechul Moon, EuiSeok Kim, Kiwan Jung