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Strellson "Make Yourself Unstoppable" A Man. A Suit. A Mission...and it's Absolutely Brilliant

The premium fashion brand Strellson is launching its new campaign on a specially chosen date: 5 September, Freddie Mercury's 70th birthday. And not without reason, for at its core is a music video of the world-famous Queen song “Don’t Stop Me Now” in an exclusive cover version by star producer MNEK. The cool, self-assured man-about-town in Strellson attire forges a path through a fantasy world, letting nothing stand in his way. The message: Strellson. Make yourself unstoppable.

The concept was devised by the advertising agency Serviceplan Campaign X with the managing directors Christina Antes (consulting) and Hans-Peter Sporer (creation) and their team; direction was by the duo Wolf & Lamm. The film communicates Strellson's desire to inspire men through its authentic fashions to go with their own intuition and not let anything stand in their way. High-end premium suits and a contemporary style strike a chord in this new-generation man, lending him support and composure in every situation.

The cover version of the Queen song “Don’t Stop Me Now” was created by star producer MNEK. The English singer/songwriter, who has previously worked with such big names as Beyoncé, Rudimental and Kylie Minogue, has composed a new take on the old classic with the same unstoppable drive as the text itself.

The story of the director duo Wolf & Lamm (Joffrey Jans and Kai Kurve) began in 2011 somewhat unconventionally, but no less successfully for that. The duo produced music videos for national and international artists such as Fink, Lexy & K-Paul and Parov Stelar, along with numerous fashion and advertising videos. The Berliners use original narrative mechanisms and a fresh, sexy look to create artistic films in tune with the zeitgeist.

Creative Credits:
Ad Agency: Serviceplan Campaign X, München, Germany
Music: MNEK singing Don't Stop Me Now by Queen, words and music by Freddie Mercury
images & press via: Serviceplan