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Motorola “Skip the Sevens” Ad Sticks it to Apple and Samsung...Hard

Lenovo’s Motorola has been on a bit of an aggressive marketing strategy lately. After accusing Samsung of stealing its Always On display idea and taking aim at the company over the ongoing Galaxy Note 7 saga, Motorola is now also turning its attention to Apple’s new iPhone 7 range.

The company has just uploaded a video as part of its “Skip The Sevens” ad campaign, in which a focus group of Apple fans are “tricked” into believing that the company’s Moto Z is a new iPhone prototype. Work by agency Oglivy.

Moto Mods Presents: Skip The Sevens (Focus Groups)