Together with Shredded Wheat ad agency, McCann London encourages everyone to realise that, on a breakfast of 100% whole grain wheat, you won’t just ‘do’ life, you’ll “shred it”.
"Shredded” celebrates the attitude of getting out there and absolutely shredding whatever it is you are doing – from the big to the small, the mundane to the out-of-this-world. “Shredded” is a unifying force across the broad audience for Shredded Wheat, by using a single attitude. Toby Baker, Marketing Director of Nestlé Cereals said: “Shredded Wheat® is a heritage brand that has remained a valued part of the breakfast bowl since 1893. The new “Shredded” platform is an evolution of the brand, to maintain its relevance in today’s world."
The Credits:
Ad Agency: McCann, London
Executive Creative Director: Robert Doubal, Lawrence Thompson
Creative Director: Matt Crabtree, Simon Hepton
Additional Credits: Planning Partner: Nathaniel Hill
Planner: James Appleby
Managing Partner: Daniel Taylor
Account Director: Laura Weightman
Account Manager: Lauren Benezra
Account Executive: Georgina O’Neill
Production Manager: Sarah Bruce
Head of Integrated Production: Sergio Lopez
Producer: Clare Sullivan
Executive Producer: Sophie Chapman Andrews
Production Agency: Craft
Producer: Clare Sullivan
Media Agency: Zenith