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Channel V India, The Shallowest Place on TV Only good music that looks good will make it!

BBH Mumbai has released its latest campaign for Channel V India. The campaign supersedes Channel V's latest rebranding initiative to become a 24 hour all music channel, with curated content that not only sounds good but also looks good. Delivering an unparalleled visual experience is Channel V's sole focus point. Hence the programming has been designed to ensure only good looking music videos with minimal graphics makes it to viewer’s screens.

The Credits:
Agency: BBH Mumbai
Country: India
Director: Piyush Raghani
Chief Creative Officer: Russell Barrett
Creative Director: Sapna Ahluwalia
Art Director: Sapna Ahluwalia
Art Director: Rebecca Daniel
Copywriter: Yohan Daver
Copywriter: Sean De Jervis Sequeira
Executive Producer: Reema Asrani
Executive Producer: Ruchi Shah
DoP: Tanay Satam
Managing Director – Arvind Krishnan
Head of Production – Khvafar Vakharia
Sr. Business Partner – Rajat Pandey
Business Partner – Nabanita Chatterjee