Just pretty little ponies and good looking phonies? Sorry, but according to Caulfield and it's ad agency The Royals you're wrong. We can forget everything we thought we knew about horse racing, that’s the message from Melbourne Racing Club (MRC) in the new ad campaign.
It's restaurants relocated, dished up and plated.
Food that sparks friendships and bottles sent on French ships.
Jockeys that ride discs, horses that ride streaks.
More fascinating conversation than fascinator conservation.
Still think you know racing?
This is Caulfield,
And it's just not racing!
Creative Credits:
Ad Agency: The Royals
Executive creative director: Nick Cummins
Managing partner: Andrew Siwka
Strategy director: Michaela Futcher
Account director: Rosie Dawes
Account manager: Dominica Chodorowski
Senior art director: Tim Holmes
Copywriter: Lee Spencer
Art director: Andrew Grinter
Designer: Dominic Meehan
Agency producer: Chelsea Nieper
Music: Electric Dreams
Photographer: Jay Hynes
Agency: The Royals
Executive creative director: Nick Cummins
Managing partner: Andrew Siwka
Strategy director: Michaela Futcher
Account director: Rosie Dawes
Account manager: Dominica Chodorowski
Senior art director: Tim Holmes
Copywriter: Lee Spencer
Art director: Andrew Grinter
Designer: Dominic Meehan
Agency producer: Chelsea Nieper
Music: Electric Dreams
Photographer: Jay Hynes
Production: //13&CO
Director: Pete Moore
Producer: Tracy Proposch
Executive producer: Roy De Giorgio
Film editing: The Butchery / The Refinery
Editor: Johanna Scott
Grading: Martin Greer
Online/post: Eugene Richards
Post producer: Freya Maddock
