In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation.
Creative Credits:
Advertising Agency: OGILVY & MATHER PARIS
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Creative: Julien Chiapolini (Art Director), Riccardo Fregoso (Copywriter), Hélène Boudin (Creative Assistant)
Account: Anne-Sophie Carbo (Business Director), Alexis Valero (Account Executive), Joo-Hyung Lee (Assistant Account Executive)
Planning: Alexandra Mimoun (Director of Strategy Integration), Amélie Delacour (Strategic Planner)
Production: François Phan (Producer)
Production Company: Delapost Paris
Media Agency: MEC, Screenbase