Simon Gilmore just figured out how to make every guys trip IKEA with his wife or girlfriend that much more enjoyable, what Simon didn't realize is that not only did he create a brilliantly entertaining video (that has already been viewed 3 million+ times) but it's pretty darn good ad by mistake.
" We moved in together recently so had to make the unavoidable trip to IKEA; I figured out how to get through there as quickly as possible.
Yeah, yeah I know, vertical video and all that. I filmed it in Snapchat, you'll survive."
- Simon Gilmore via YouTube