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New Peanut Butter Cheerios presents: #HowToDad

To all the dads out there: this one's for you. Created by Tribal Worldwide Toronto, the socially-driven campaign features an upbeat online video that celebrates the insight that dads parent differently, and places Peanut Butter Cheerios at the heart of all the zany, funny and epic situations that kids get themselves into under dad’s watch. The video drives viewers to HowToDad.ca for bite-sized sharable content that resonates with dads.
Four 15-second preroll spots, widespread display advertising and targeted promoted social posts round out the program, which is all unified under the #HowToDad tagline.
Creative Credits:Ad Agency: Tribal Worldwide, Toronto Canada