"Dirty Little Habit" — the latest for Tide from Saatchi & Saatchi New York. Directed by Community Films' Matt Smukler.
Does your washing machine smell a little funny? You may be a dirty little washer! Luckily, using Tide Washing Machine Cleaner monthly to get rid of the dirt and grime that gets trapped in the drum will make everything smell divine. After all, clean clothes start with a clean machine.
Creative Credits:
Title: “Dirty Little Habit”
Client: Tide
Agency: Saatchi & Saatchi New York
Creative Director: Laura Mulloy
Associate Creative Director: Lauren McCrindle
Associate Creative Director: Erin Wendel
VP, Executive Producer: Liz Sloane
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Executive Producer: Lizzie Schwartz
Producer: Carr Donald
Director of Photography: Peter Donahue
Production Designer: Tony Gasparro
Editorial: Cut and Run
Editor: Jon Grover
Producer: Ashley Thompson