After winning a leading position in Europe, Dylon Dyes of London, a famous brand specialising in dyes, now enters the German market with a dedicated campaign created by Herezie.
The agency relied on the fashion positioning of the brand to create a surprising and humorous campaign while conveying the brand promise in a very simple and visual way.
Here we recognize one of the most popular emblems in the UK, the famous English bulldog. It illustrates on its own and in a completely funny way the benefit of easily reviving the colours of his favourite garments.
The Dylon Dogs campaign was especially created for digital media, in addition to a TV campaign.
Creative Credits:
Brand: Dylon Dyes (Henkel)
Title: campagne « Dylon Dogs »
Client responsible: Daniele Paoli, Jarmila Gogalova
Ad Agency: Herezie Group
Executive creative director: Andrea Stillacci
General manager in charge of strategy: Luc Wise
Artistic director: Sonia Presne
Copywriters: Joseph Dubruque et Axel Didon
Business Director: Julia Nguyen
Account executive: Anaïs Courbez
TV Producer: Barbara Vaira
Production: Markenfilm GmbH & Co KG
Director: Luzian Schlatter
Producer: Sandra Garsztecki
Production director: Nicklas Krüger
DOP: Pascal Walder
Sound production: Diner au Motel
Composer: Eraldo Bernocchi/Lorenzo Esposito Fornasari