Corinthians is one of the biggest clubs in the world, two-time world champion and current Brazilian champion. Despite having a winning team, Corinthians do not have the same money as the richest teams in the world. But it has something much more valuable: 30 million fanatical fans.
In a year of crisis, the Corinthians called their fans to participate to an unprecedented activation during the games, titled "30 Million Sponsors".
Corinthians invited their fans to sing jingles to help the club. The stronger the noise, the more money the club earns.
"30 million Sponsors" transformed, for the first time in history, the shout of the fans into a new medium, helping the club to make more money to always have a winning team.
"30 Million Sponsors" was created by the Brazilian advertising agency DM9DDB for Corinthians and had support from major advertisers.
Creative Credits:
Ad Agency: DM9DDB
Client: Corinthians
Title: 30 Million Sponsors
Chief Creative Officer: Aricio Fortes
Executive Creative Director: Paulo Coelho
Creative Directors: Adriano Alarcon, Carlos Schleder
Art Diretor: Rafael Segri
Copywriter: Filipe Medici, Samir Mesquita
Production Company: Academia de Filmes
Director: João Wainer
Editor: German Espiaut
Photos by: Daniel Kfouri
Sound: A9 Audio