Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this "slight" speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.
To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.
Creative Credits:
Client: IBSR — BIVV
Agency: 20Something
Country: Belgium
CD: Benoit Vancauwenberghe
Copy: Quentin Watelet, Birgit Fonteyn
Art Direction: Jean-Paul Lejeune
Production: ZOOM production