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Arla Skyr 'The Messenger' Advert

Dougal Wilson’s latest film tells the story of one of Iceland's young heroes, who runs far and wide to deliver messages from his town's single telephone. Fuelled by Arla's Skyr yogurt, no message is too difficult or too distant to deliver for young Orri, whether it concern logistics, love affairs or dry cleaning.

Like many Icelandic stories, Orri Sigurdsson's is one of extraordinary strength. No-one knows the secret behind this small island's greatness, but we do know they've been eating skyr for over a thousand years.
Shot on location in windy, sub zero Iceland.

Creative Credits:
Ad Agency: W+K, London
Production Company: Blink
Director: Dougal Wilson