Samsung Mobile kicks off its support of the Sochi 2014 Paralympic Games with a number of new ads in the campaign created by 72andSunny Amsterdam.
Sport doesn't care about abilities or disabilities. Sport makes no distinctions. All that matters is that you give your best to win. What's your problem? Sport Doesn't Care.
Below, Meet Keira, a 7 year old Canadian, Paralympian to be who will steal your heart. The ad follows her as she straps on a ski boot, prosthetic leg and tackles some slopes...
Creative Credits:
Ad Agency: 72andSunny Amsterdam
Executive Creative DIrector/Writer: Carlo Cavallone
Creative Director/Designer: Paulo Martins
Writer: Yann Corlay
Designer: Wendy Richardson
Group Brand Director: Caroline Britt
Senior Brand Manager: Rebeccah Lowe
Brand Manager: Hanna Petit
Film Producer: Eline Bakker
Sr. Business Affairs Manager: Madelon Pol and Nickie Stevens
Director of Strategy: Stephanie Newman
Dir. of Communication Strategy: Simon Summerscales
Production Company: Smuggler London
Director: Henry-Alex Rubin
Producer: Ramon Leakey
Director of Photography: David Devlin
Edit House: Whitehouse Post London
Editor: Russell Icke