Discover the Behind the Scenes of Activia's latest TV advertisement as part of our "Dare to feel good" campaign featuring the brands new Ambassador Shakira.
The commercial is set to the tune of her new song "Dare (la la la)" included on her brand new album named "Shakira", launching on March 25th 2014.
Filmed in Barcelona, the TV advertisement was directed by the acclaimed photographer and director, Jaume de Laiguana. The production team also included Oscar winning art director Eugenio Caballero and award winning Javier Aguirresarobe. scoop via:
image courtesy: www.activia.com
Creative Credits:
Client/Brand: Groupe Danone / Activia, France
Campaign: Dare to Feel Good
Advertising Agency: Vinizius Young & Rubicam, Barcelona.
...a sneak peek at the: 30 second spot