Did you hear the one about Pan, the Latin American drug trafficker who can’t be extradited from his hideout?
He’s unBoliviable.
It’s DDB Paris that did it, and it's to launch the title: Tom Clancy's Ghost Recon Wildlands, the latest from Ubisoft of the famous Tom Clancy's Ghost Recon license.
The game is set in Bolivia, and the country is in the hands of drug traffickers.
The player takes command of a ghost unit that will restore justice in a way that is, one suspects, rather undiplomatic. He plays a member of this unit, accompanied by 3 acolytes that can be controlled by the friends of the player in cooperation and online. Four Ghosts, all formidable and ruthless fighters. It’s not a string quartet.
To get rid of the bad guys, the player is equipped with helicopters, drones, machine guns, jeeps, C4 (the explosive, not the Citroën) and everything that can be used to kill his neighbor, i.e. almost everything.
So, in fact, Pan the narco and his friends are not alone in their drug-trafficker hideout. There is also a cat. An all-white cat, the opposite of the souls of the owners of these places. There are enough drugs in the room to make Wall-Street and Hollywood jealous.
And this is where our heroes land. Do they save the cat? Do they manage to free the hostage that drug traffickers are holding?
The first thing that strikes about this film is its realism: textures, rendering materials, skin: it looks really like real images. The fact that this film is not at all in CGI ((something rare for a commercial video game) helps a lot, it must be acknowledged.
The second thing that strikes us is that we have here an entertaining advertising object. It's a piece of bravado, a movie clip, a sequence.
CREATIVE CREDITS:
Ad Agency: DDB Paris
Creative Executive Director: Alexander Kalchev
CR & DA: Patrice Dumas
TV prod: Sophie Megrous
Production: La Pac
Advertiser: Geoffroy Sardin, Guillaume Carmona, Clément Prevosto, Pierre Miazga
Game Advisor: Alban 404
Agency: Marie-Elise Archambaud, Olivier Guillerot
Strategic planners: Sebastien Genty, Dominique Castellano.