Toyota's latest ad, "Right Light" created by Saatchi & Saatchi Los Angeles aims to communicate a sense of community and warmth with the understanding that the holidays can be an emotional and stressful time for many. The song in the spot is called “Normal Song” by the band Perfume Genius.
CREATIVE CREDITS:
Advertising Agency: Saatchi & Saatchi, Los Angeles
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Leo Circo
Associate Creative Director / Art Director: Robyn Stern
Associate Creative Director / Copywriter: Dan Sorgen
Senior Copywriter: Craig Lederman
Executive Director / Integrated Production: Lalita Koehler
Director of Content: Sara Seibert
Executive Content Producer: Gil DeCuir
Content Producer: Marina Korzon
Director of Business Affairs: Keli Christy
Business Affairs Managers: Margherite Vetrano, Katie Banghart
Senior Project Manager: Jon Cindric
Group Account Director: Ginger Christensen
Management Supervisor: Lauren Messina
Assistant Account Executive: Nate Rosen
Group Strategic Planning Director: Evan Ferrari
Sr. Connection & Insights Strategist: Brittany Berman
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Senior Communications Director: Clif Atkinson
Communications Director: Lily Won
Media Director: Janet Waters
Supervisor, Media Communications: Judy Wu
Media Planner: Mio Hosaka
Assistant Media Planner: Mai Hoang
Associate Communications Director / Search: Jennifer Miller
Search Strategist: Michelle Kop
Search Copywriter: Al Duggan