McDonald’s has created a campaign specifically for its Chicken Selects offering, which runs across cinema, TV, Out-of-Home (OOH), press, social and online from Christmas Eve, across the UK and the Republic of Ireland.
This is the first time that Chicken Selects has received above-the-line (ATL) support since its launch in 2007 and furthermore, that a permanent menu item has been supported by a 60-second ad.
Created by agency Leo Burnett London, the campaign breaks in cinemas, with a 60-second spot, on December 24th, and then on TV, with a 30-second spot, on December 26th. Both run for six weeks. Alongside these, social and display ads run for five weeks and OOH ads for two weeks.
CREDITS:
Creative Agency Leo Burnett
Creative Directors: Matt Lee & Pete Heyes
Art Director: Harry Osborne and Sam Sword
Copywriter: Sam Sword and Harry Osborne
Board Account Director: Victoria Reiz
Senior Account Manager: Emily Reed
Account Manager: Charlotte Jackman
Planner: Adriana Ferran
Agency Producer (Print, Digital, Social): Phil Horton
Agency Art Buyer: Jo Hodge
Photographer: Myles New
Typographer: Tim Fletcher, James Andrews
Graphic Designer: James Andrews
Agency TV Producer: Javre Dow
Director/Production Co: Vince Squibb/Gorgeous
Producer: Ciska Faulker
Editor: Paul Watts & Jonnie Scarlett @ The Quarry
Post Production: MPC
Sound Design: Parv Thind & Tony Rapaccioli @ Wave
DoP: Laust Trier Mork
Media planning/buying: OMD