Sahara Beck and The Queensland Symphony Orchestra beautiful rendition of the song "Somewhere Only We Know" along with the beautiful images of Queensland make for this stunning new ad created JWT Sydney for the 'I Know Just The Place' campaign.
The new campaign, showcases a range of experiences that go beyond the traditional locations shown in previous executions, using proud locals as the stars. J. Walter Thompson Sydney ECD Simon Langley said the agency was honored to work on such an iconic Australian destination, with the resulting campaign one that utilised all of the agency's capabilities across all channels to reposition the State for the future.
CREATIVE CREDITS:
Creative Agency: J. Walter Thomson Sydney
Simon Langley: Executive Creative Director
Will Edwards: Creative Director
Chris Badger: Creative Director
Sue Hind: Producer
Angela Morris: Executive Planning Director
Production: Exit Films
Glendyn Ivin: Director
Germain McMicking: DOP
Karen Sproul: Producer
Post Production: Alt.vfx
Editing: Matthew Bennett — Alt.vfx
Online: David Edwards — Alt.vfx
Post Production Producer: Adrianna Spanos — Alt.vfx
Sound: SMITH & WESTERN SOUND
Music production, arrangement and recording: Smith & Western featuring Sahara Beck & The Queensland Symphony Orchestra.
Song Title: Somewhere Only We Know