Canadian mobile company Koodo wanted to spread a little happy during the craziest time of the year. Watch as 98 members of Toronto's Choir!Choir!Choir! perform The Cure's "Friday I'm in Love" at the Christmas Market in Toronto's historic Distillery District.
Robert Smith, lead singer of The Cure, loved the arrangement so much that he's donating the licensing fees to the charity of the choir's choice — sponsoring Syrian families in need who are coming to Canada. How awesome is that?
This "Random Act of Happy" builds upon Koodo's "Choose Happy" brand platform, launched by Camp Jefferson earlier this year.
Creative Credits:
Project: Random Acts of Happy “Friday I’m in Love”
Client: Koodo Mobile http://choosehappy.koodomobile.com or https://www.koodomobile.com
Director, Marketing Communications: Lise Doucet
Manager, Marketing Communications: Chris Statchuk
Marketing Communications Manager: Heather Dionne
Agency: Camp Jefferson
Executive Creative Director: Paul Little
Associate Creative Director: Julie Nikolic
Writers: Michelle Colistro, Paul Little
Art Director: Caroline Friesen, Julie Nikolic
VP Group Account Director: Edith Rosa
Account Supervisor: Melanie Abbott
Account Coordinator: Sabrina Zavarise
VP, Social + Innovation: Ian Barr
Content Strategist: Chris Campaner
Director of Integrated Production, Producer: Jen Mete
Choir:
Song: Friday I'm In Love
Writer: Robert Smith
Performed by: Choir!Choir!Choir!
Live Music Director: Robby Roth
Music Production + Licensing: Apollo Studios
Documentation: 1One
Editorial: Rooster Post Production
Word Garlands:
Fabricator: Trevor Wheatley
Production House: Suneeva
Documentation: Finn O’Hara, Jake Sherman
via: Shannon @ GlossyInc.