Sports fans always remember where they were during their teams' greatest moments. Now that Hispanic fans can stream all their favorite sports live in Spanish on the ESPN App, those moments and memories could happen in some pretty unexpected places. With that in mind, ESPN Deportes has launched a campaign this week that highlights the ease and delight Hispanic sports fans can experience with the ESPN App.
Created by innovative cross-cultural agency the community, “Great Moments Can Happen Anywhere,” showcases various sports fans – from a busy electrician to a doctor in an operating room — glued to the live sports programming available on the ESPN App. Their reactions to the real-time plays app ensue comical situations as they become distracted from their duties at hand.
CREATIVE CREDITS:
Agency: the community
Chief Creative Officers: Jose Molla, Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Creative Director: Damian Coscia
Senior Copywriter: Aaron Zimroth
Senior Art Director: Aaron Willard
Senior Producer: Julio Rangel
Account Director: Mike Ridley
Planner: Bernardo Guzman-Lopez
Manager of Creative Services: Maru Sokolowski
Brand: ESPN Deportes
VP, Sales and Consumer Marketing: Michelle Bella
Director, Consumer Marketing: Leo Arciniegas
Marketing Manager: Lucas Ferrero