Microsoft and Ayzenberg have launched a funny new integrated campaign starring actor Martin Starr from the show Silicon Valley. The video has already amassed over 700,000 views in less than a day online.Martin Starr has a history of playing authentic jack-of-many-tech-trades characters, and this time, he plays the role of know-it-all programmer. Delivered through his brand of dry (but “not sarcastic”) humor, Martin Starr emphasizes the key components that make Xbox One the fastest and most social Xbox experience ever, taking credit for the innovation behind the platform and all its new features. “The campaign is the result of a really great partnership between Xbox, Ayzenberg and Martin Starr. Our goal was to highlight some of the amazing innovations coming to Xbox One this holiday – including backward compatibility, the New Xbox One experience, and game streaming to Windows 10 – and engage our fans in an unexpected way,” said Craig McNary, Director of Integrated Marketing at Microsoft.Production Credits: Client: MicrosoftAgency: AyzenbergExecutive Creative Directors: Gary and MattAssociate Creative Director/Writer/Editor: Andy MitchellHead of Production: Mehera BeyAssociate Producer: Tara CheitlinProduction Company: CaptureDirector: Ricky MabeLine Producer: Stacy ManzanetColor: SSISound Mixing: Sonic Pool