Today, Target has launched their "One for One®, For All" campaign in support of the collaboration. The campaign consists of broadcast, digital, online video and social. Chandelier was the lead creative agency; the campaign features a character inspired by TOMS founder, Blake Mycoskie. In the TV spot, the boy plants the seed of the “Giving Tree” based on the simple principle that the more you give, the more than tree grows and can give back.
Credits:Agency: ChandelierCreative Director: Richard ChristiansenCreative Director: Lena KuffnerArt Director: Michael ScanlonAccount Director: Alanna LynchProducer: Rob MarmorAnimation House: Psyop
