Karmarama has created a new TV campaign for the launch of CBeebies Playtime Island, an app that allows youngsters to interact and learn with a variety of their favourite characters from the channel.
The campaign, launching on 12th November, demonstrates how the app allows children to discover and explore new games with familiar faces from their favourite shows
The series of TV trails, set to the soundtrack ‘Beyond The Sea’ by Bobby Darin, and directed by Eliot Dear, director of ‘The Bear and The Hare’, combine different animatic textures and filmic styles, such as animation, live action and model making.
The trails illustrate children journeying to an exotic faraway island of the imagination and features characters from CBeebies programmes: Peter Rabbit, The Furchester Hotel, Andy’s Prehistoric Adventures and Topsy and Tim who are now included in games on the app.
Nik Studzinski, CCO at Karmarama says “The CBeebies Playtime Island app is one that was co-created by children and has creativity and play at its heart. This campaign captures a visual snapshot of a child’s imagination, with the help of iconic children’s characters. We’re proud of the craft that has gone into the work as we’ve created something that will ignite the curiosity of both children and parents, encouraging them to bring the brand to life wherever you are, on the new Playtime Island app”
CREATIVE CREDITS:
Ad Agency: karmarama
Executive Creative Director Adam Kean
Art Director Joe Holt
Copywriter Luke Ramm
Business Lead Charlotte Hodgson
Account Manager Ciara Burke
Agency Producer Spru Rowland (Freelance)
Photographer
Director/ Production Co Elliot Dear / Blinkink
Producer Matt Marsh
Editor c/o BlinkInk
Post Production Co/ BlinkInk
Sound Design Neil Johnson @ Factory Sound Studios
Typographer
DoP Toby Howell