Honda wants to be the warmth amid the winter cold with their new Happy Honda Days campaign. In this year’s Happy Honda Days TV campaign, Honda shows the magic and wonder of the holidays in fun, whimsical ways, connecting their vehicles to the moments that make the holidays so special. Each of five intricate spots were melded from three layers—live action (people/vehicles) + miniature sets + matte paintings—bringing the magical world inside the Happy Honda Days house to life. The spots show someone opening up different doors of a Happy Honda Days wooden house to reveal a world of Honda inside.
Charming holiday scenes like snowball fights and ice-skating all revolve around their Honda, leaving consumers with the realization that the Happy Honda Days Sales Event really is the perfect time to get the gift they’ve been waiting for all year.
See all five spots below:
Happy Honda Days’ goal is to celebrate an amazing year for the brand, boost end-of-year sales by breaking through the seasonal advertising clutter and driving traffic.
Spots will air on network TV placements scheduled on popular programs that include “Gotham,” “Scandal,” “The Flash” and “Agents of S.H.I.E.L.D” and national cable networks such as Bravo, TBS, TNT and USA. They will also air in sports during the NFL on CBS and NCAA on ESPN.
Campaign Creative Credits:
Advertising Agency:
RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Director: Alicia Dotter Marder
Associate Creative Director: Jeni Stewart
Senior Art Director: Leo Borges
Sr. Copywriter: Peter Megler
Jr. Art Director: Dennis Haynes
Jr. Copywriter: Megan Lienfelder
Jr. Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Senior Producer: Fran Wall
Broadcast Production Coordinator: Jeanette Howes
EVP, Management Account Director: Brett Bender
SVP, Group Account Director, HRM: Fern McCaffrey
Account Supervisor: Alison Bickel
Account Executive: Matthew Boyer
Account Assistant: Kendall Rouse
Production Company/Effects: Brand New School
Director: Ben Go
Managing Partner: Devin Brook
Executive Producer: Paul Abatemarco
Head of Production: Amy Russo
Line Producer: David Wolfson
Director of Photography: Shawn Kim
VFX Supervisor & 2D Lead: Todd Mesher
CG Supervisor: Bryant Rief
Post Producers: Sabrina Elizondo, Alex More
Matte Painter: George Fuentes
Designers: YoonSun Lee, Ben Yonda, Brandon Lee Smith, Ken Gun Lee, Matt Hollister
Asst. Editor: Austin Lewis
3D Artists: Slavik, Amy Vatanakul, Matt Bauer, Sam Baese, Ian Mankowski, Cameron Walser
Flame Artist: Elad Offer
Nuke Artists: Josh Studebaker, Lori Weiss
Compositors: Maithy Tran, Laury Santoso, Ben Hurand
Storyboard Artist: Judah Dobin
Editors: Erik Barnes, Mark Imgrund
Colorist: Loren White
Music:
South Music and Sound
Audio Post: Lime
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
Executive Producer: Susie Boyajan