The SUBWAY brand is releasing a new festive campaign to celebrate its limited edition Sub. Introduced especially for the festive season, the new ‘Festive Feast’ Sub is packed with turkey, sausage, bacon, and cranberry sauce.
The TV ad, created by McCann London, shows a young woman in a SUBWAY® store feeling a little awkward the day after the office party. When she spots her work colleagues at the store her embarrassment mounts. But, instead of hiding or making a hasty exit, she steels herself and finds solace in a delicious ‘Festive Feast’ Sub.
The TV ad breaks today, Wednesday 16th November, and will run until December 13th. A 50-second edit of the ad will run in cinemas and the campaign will also be supported by print, OOH, radio and digital ads.
The ad is part of the SUBWAY® brand’s new “Keep Discovering” brand platform, also created by McCann London, which launched earlier this year. The ‘Festive Feast’ Sub is available in-store now until Tuesday, December 27th (or until stocks last).
Sacha Clark, Marketing Director for the SUBWAY® brand UK and Ireland quoted: “Our ‘Keep Discovering’ platform is inviting our customers to explore our menu and new options. We’re excited to add the new ‘Festive Feast’ Sub to the menu for a limited time only and to support it with the launch of our new TV spot.”
CREATIVE CREDITS:
Ad Agency: McCann London
Client — Sacha Clark- Marketing Director for the SUBWAY® brand UK and Ireland
Head of Integrated Production — Sergio Lopez
Executive Producer — Sophie Chapman – Andrews
Agency Producer — Lois Newcombe
Executive Creative Director — Rob Doubal and Laurence Thomson
Creative Director — Alexei Berwitz and Rob Webster
Creatives — Jess Mallett and Lottie Sole
Business Affairs — Nicholas Mugridge
Business Directors — Jason McNamee and Katie Morris
Senior Account Manager — Francois d’Espagnac
Planners — Nathaniel Hill and Matt Saunders
Production Co — Biscuit Film Works UK
Director — Michael Downing
DOP — Stephen Keith Roach
Production Co Producer — Fran Thompson
Editor — Jono Griffith and Ben Ganson @ Work TV
Production Co/Publisher — Sizzer Music/Sizzer Amsterdam
Composer — Daan Temmink / Floris Verbeij
Sound Studio — Craft
Media Agency — Mediacom
Media Planner — Dan Sear