Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.
With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.
CREATIVE CREDITS:
Agency: J.Walter Thompson Toronto
Integrated Producer: Sydney Price
Art Director: Denise Cole
Creative Director: Laurent Abesdris
Production Company: 1stAveMachine
Partner/Executive Producer: Sam Penfield
Executive Producer: Lisanne McDonald
Senior Producer: Malu Rodriguez
Production Company: Tronco
Creative Director: Antonio Balserio
Directors: Becho Lo Bianco & Mariano Bergara
Executive Producer: Lautaro Brunatti
Executive Producer: Paula Moura
Line Producer: Matias Bossie
Production Director: Anuk Torre Obeid
Assistant Production Director: Andreina Alessio
Director Of Photography: Sergio Pineiro
Gaffer: Agustin Roca
Editor: Nicolas Rivas
Color: Alejandro Armaleo
Sound Mix: Pirate Toronto
Construction Team: Leonor García Vercillo, Diego Cinalli, Carolina Stefanini, Mariangeles Gelosi, Natalia Aguilar, Gabriela Elian, Fernanda Maglione, Julieta Iacono
Prop Master: Sebastián Hofnadel
Data Manager: Angel Giovanni Hoyos
Production Manager: Sol Bizzozero
Production Assistant: Elisa Sanchez, Julieta Bertazza