Boots UK's 2013 Christmas ad features a young man who at first seems to be going out to cause trouble, but in fact it turns out he is a thankful Santa. Created by Mother London, the ad shows him delivering presents to people who he is appreciative of for doing kind things to him, like the woman who gave him his first job, math teacher and the caregiver who took care of his mum.
Creative Credits:
Featuring the music of Bronksi Beat's Smalltown Boy
Advertising Agency: Mother, London
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